Media Relations & CommunicationsThe Media Relations & Communications team facilitates communication, both internally and externally, in a reliable, ethical and resourceful manner. This mission is accomplished by building and maintaining positive relationships with the media and community, planning proactively and managing issues as they arise. The Media Relations Office is Southeastern’s official source of information for media queries as well as during an emergency or crisis. Help Us Share the SEU Story The Media Relations team’s primary goal is to facilitate news coverage that highlights SEU people, places, events and initiatives — including the university’s role as a leader in higher education. Our team works around the clock to function as spokespeople for the university and to connect print, broadcast, and online journalists with the necessary resources to tell compelling and accurate narratives. We can also coordinate requests for filming on SEU’s campus. The team is responsible for:
To notify the Media Relations team of inspirational feature stories and interesting facts about the accomplishments of faculty, staff, students, and alumni, contact Dana Davis, chief communications officer, at 863.667.5020 or via email at dcdavis@seu.edu. We bring you the latest updates, most important announcements and keep you up to speed on what your fellow SEU community members are up to. We are always happy to share your news and announcements, which is why we ask that any submissions to Inside SEU be sent at least 24-hours in advance. Please feel free to send your news items to insideseu@seu.edu. SEU Now is a weekly live show hosted by President Kent Ingle and Vice President for Student Development Dr. Bethany Thomas. During the academic year, SEU Now streams live from the university’s YouTube, Facebook and Instagram accounts every Wednesday at 11 a.m. Designed to serve as a helpful resource for the SEU community, as well as prospective students and their families, the show highlights the latest happenings and events on campus, new academic programs, informative episodes on university offices and departments, and much more. To view previous episodes of SEU Now, check out the past seasons below: Please remember that we cannot guarantee media coverage. The publication or airing of a story depends on a variety of factors, including the number of staff available at a media organization to work on a story, space in a publication or air time, the emergence of breaking news or a similar story that has been reported recently. How do I Know if My Story Idea Is Newsworthy? Please contact the Media Relations team with any story ideas you have, and together it will be determined if it is newsworthy. Even if the item is not deemed newsworthy for external media, we may include it on the university’s website or in SEU’s internal communications outlets. During a Crisis or Other Institutional Issue Faculty and staff are welcome to talk to reporters about topics within their area of expertise. However, when faculty or staff members are asked to comment on an institutional question or an issue that relates to the entire institution, the reporter should always be referred to the Office of Media Relations. The chief communications officer will determine the appropriate spokesperson on behalf of the university. Media Relations will refer the reporter to the appropriate source for comment or issue a statement on behalf of the university. About your Area of Expertise When a member of the news media contacts a faculty/staff member to comment on a topic within his/her area of expertise (e.g., a faculty member’s academic research or area of academic specialization), the faculty/staff member may answer questions immediately. However, if the faculty/staff member prefers to give some thought to the questions before answering, or if she/he has questions about the interview and how to respond, Media Relations recommends the faculty/staff member take the reporter’s telephone number and return the call as soon as possible. Faculty/staff faced with this situation should consult with a Media Relations team member who can share information about the reporter, the angle the story is likely to take, other stories the reporter may be researching or writing at the time and any other background information that may be helpful in advance of the interview. Faculty and staff can also contact the Media Relations team to assist with preparation for the interview. Media Relations should be informed about all interviews conducted by faculty and staff. Please send an email to dcdavis@seu.edu. Opposite-Editorial Pieces for Faculty Opposite-editorials (op-eds) are opinion essays written by experts that are typically published on the page opposite the editorial page in newspapers. Op-eds provide an opportunity for faculty to use their expertise on topics in the news to clarify or correct what has been reported in the press, to provide a new perspective on the issue or to call for further action. Publication of op-eds written by faculty can call attention to the quality of SEU’s faculty and indirectly highlight the quality of the university’s academic programs. SEU’s Media Relations team provides assistance in placing op-ed articles in local and national newspapers. By regularly working with op-ed editors, we remain up-to-date on current trends in newsrooms and current contact information for the major op-ed editors. Op-eds appear in general-circulation newspapers and are designed for all audiences. The writing level of an op-ed page may be slightly above that of news pages (generally seventh to ninth grade level), but not much higher. Op-eds usually have an 800 word limit. Media Relations can assist faculty by providing editing advice and information about journalistic style. Op-eds need to follow the Associated Press Style Guide and accepted journalistic writing practices, which are different from the requirements of academic journals. The Media Relations team also can be helpful in suggesting topics, narrowing a topic, editing and other tasks. |
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Southeastern University 1000 Longfellow Blvd Lakeland FL, 33801 p. 863.667.5000 |
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